Lenali, the Malian app empowering illiterate small-business owners

Lenali, the Malian app empowering illiterate small-business owners
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*A Malian innovator is helping illiterate entrepreneurs to reach more customers using an audio-based social media application.*

Ada Tembeli is amongst a growing number of entrepreneurs who are illiterate but now found a novel way to do business through social media. It’s called the Lenali vocal app.

Tembeli attracts customers by sending a voiced message in Bambara with her stall’s location, as well as photographs of the fruits and vegetables she has available on the day.

“Here are your lovely…
READ MORE : http://www.africanews.com/2019/08/14/lenali-the-malian-app-empowering-illiterate-small-business-owners

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