🎥 Cannes Film Festival and product placement in cinema | Al Jazeera English

🎥 Cannes Film Festival and product placement in cinema | Al Jazeera English
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The prestigious Cannes Film Festival comes with a price tag of around $20m.
The event wouldn’t be possible on such a grand scale, without big brand sponsors that cover half the budget.
Al Jazeera’s Charlie Angela takes a look at how product placement is playing an increasingly large role in cinema.

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