Chinese propaganda has seen renewed importance under President Xi Jinping.
The Communist Party is investing massive resources in putting its messages out using a smartphone app.
Sun Zhao, the official in charge of the project in Shijiazhuang city in Hebei province, tells Sky News: “Because the loudspeaker is more direct. It can spread the party’s voice to hundreds and thousands of villagers, and bring farmers closer to the party. It’s really good.”
The New Village Loudspeaker Project will cover 300,000 villages by 2020.
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