Ethiopian Airlines brand remains strong after plane crash, Boeing falters

Ethiopian Airlines brand remains strong after plane crash, Boeing falters
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This week in Business, Amelia Martha Nakitimbo looks at the effect of the same plane crash on two brands. Ethiopian Airlines has enjoyed remarkable endorsement and expression of trust in the carrier from clients and experts in the aviation industry. Some commentators have taken the time to defend the record of Africa’s biggest airline against the malicious staging of a sole hijacking from 1996 as a proof for a ‘poor safety record.’

On the other hand, American plane manufacturer, Boeing has to d…
READ MORE : http://www.africanews.com/2019/03/13/ethiopian-airlines-brand-remains-strong-after-plane-crash-boeing-falters

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